Christian Friedland, Founder and President

Christian Friedland is the founder and president of, Inc. Started originally as a graduate school project at California State University, Chico, Christian’s vision, energy, and entrepreneurial spirit have helped grow into the largest online-only home improvement retailer. Christian received his BA in Political Science and completed the core graduate studies in Computer Science at California State University, Chico. Christian has founded multiple technology companies, and is an active real estate investor. He currently serves on a series of company boards (including Brazilian home improvement e-commerce company Madeira Madeira) and frequently lectures at universities and technology conferences. Christian embodies the mantra, “Be the change you want to see in the world,” and empowers employees to do the same. He enjoys recreational traveling, snowboarding, cross-fit, yoga, and spending time with his family in Chico.

Dave Berman, Executive Consultant

David was Executive Vice President of from September 2009 to August 2012. Before that, he was Chairman and CEO of Decorative Product Source, Inc. (DPS), a leading online merchant of decorative home products. In September 2009, DPS merged with In August 2012, David founded the Berman Consulting Group, with, Inc. as his first client. David’s activities currently concentrate on building and growing the value-added relationship currently enjoys with its vendors and developing strategic growth initiatives.

Ryan Brewer, Chief Operations Officer

Ryan joined in February 2003 and introduced kitchen and bathroom fixtures to its expanding product offering. Ryan served as Vice President of Operations from 2007-2011, during which he and his team were instrumental in providing key insights into developing’s best-in-class order management and merchandising system. When he’s not at the office, Ryan cherishes the time he spends with his family and enjoys the many amazing things Northern California and the Chico area have to offer.

Josh Bultz, Vice President of Business Development

Josh joined in August 2012. Most recently, Josh held the role of Sr. Buyer/Category Manager at in the Tools and Home Improvement department. Prior to his work at, he spent nearly 10 years at Intuit and NetSuite delivering ERP, MRP, CRM, and eCommerce solutions to wholesale distributors and manufacturers operating in the electrical, plumbing, HVAC and related building materials verticals. His roles included Technical Sales, Product Management, and Business-Line Manager. Josh’s primary responsibility at is to cultivate new revenue streams, channels, and partnerships that deliver significant top- and bottom-line results while spearheading new category expansions within the Network of Stores. Josh earned his Bachelors of Science in Business Administration with an emphasis in Marketing at the Leeds School of Business at the University of Colorado in Boulder. Josh gets his passion and energy from delivering customer WOW experiences and striking deals with business partners. When he’s not on the phone or on the road, he enjoys golf, tennis, skiing, and spending time with his wife and two young children.

Dan Davis, Vice President of Technology

Dan is the co-founder of Clear Capital Inc., an eCommerce group specializing in HVAC solutions. In 2005, Clear Capital, Inc. merged with, shortly after which Dan assumed the role as Lead Web Engineer. Through his passion for technology, Dan works tirelessly to find solutions that enable the company to provide and build the features customers desire, while scaling to meet the demand. He loves taking on challenging engineering problems and has a knack for finding creative solutions to those challenges. Dan is an avid technologist, is addicted to new gadgets, and has a love for cars, particularly BMWs.


Lindsay Fee, Vice President of Human Resources

Lindsay joined in May 2003, and has been Vice President of Human Resources for six years. She works toward the goal of creating a healthy and happy work environment filled with camaraderie, and she truly enjoys helping achieve growth and success. In her spare time, Lindsay loves to snow ski, read, stay active and fit, and spend time with her friends and family.


Julie Gardner, Vice President of Vendor Relations

As the first employee of, Julie was involved in many areas of the business to help get it off the ground. As the company continued to grow and identify an opportunity to build out its home improvement offering, Julie played an integral role in developing the lighting strategy, and launched in 2004, growing and managing that business until early 2008. Currently, Julie is responsible for establishing and maintaining positive vendor relationships with all brand and sourcing partners. Julie received a degree in Political Science with both Paralegal and Conflict Resolution certifications from California State University, Chico. Away from the office, Julie displays a passion for ocean activities, Zumba, and family.


Nick Strachan, Controller

Nick joined in January 2006 shortly after graduating from the University of Georgia with Bachelor’s degrees in Risk Management and Political Science. After a year in the Finance department, Nick then moved to sales, spending nearly a year managing our HVAC division. In February 2009, Nick returned to the Finance Department as Controller. In the winter, you’ll find Nick on the slopes skiing and in the summer in a river somewhere rafting.


Devin Van Hout, Vice President of Operations

Devin joined in January 2008. He began his career in sales, managed the HVAC and Plumbing divisions, and served as Chief Merchant before moving into his role as VP of Operations. Devin earned a degree in Business Management from California State University, Chico and has over 10 years experience in the home improvement industry. In his spare time, he enjoys spending time with his family and is an avid cyclist.