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Viva Magenta with Pantone’s 2023 Color of the Year

Pantone’s favorite for 2023 is Viva Magenta, adding brightness and fun with a forward-looking color.

Amanda Scott
Amanda Scott
Vibrant red professional gas range.

Pantone’s Color of the Year 2023 might seem like a color that’s not for the faint of heart, with its energetic tone and daring boldness, but this rich shade of red can be used in a variety of ways to either add high drama or just a few accents. Read on to learn about Viva Magenta and how to use this fiery tone in your home.

"Pantone describes its 2023 color of the year as 'audacious, full of wit and inclusive of all.'"

Pantone's 2023 color of the year Viva Magenta

Magenta can be thought of as midway between cool and warm, as it seems to fall somewhere between red and blue. Either way, it’s inarguably vibrant and Pantone describes its 2023 color of the year as “audacious, full of wit and inclusive of all.”


With the recent trend toward dark and moody spaces, Viva Magenta is a perfect choice for 2023. In fact, the trending style Dark Academia lends itself well to this shade, with its brooding crimson red.


Using the color Viva Magenta in décor creates a powerful statement because it attracts the eye. It can be intense but—when used properly—can be inspiring as well!

"We should be adding more color to our homes as well!" Color psychology indicates adding colorful accents to a space and switching things up every so often creates positive effects on our mental well-being. The color red in particular, which Viva Magenta is a shade of, stimulates conversation and liveliness and is known to invite feelings of energy, passion, action, daring, ambition, and determination. 


Using Viva Magenta in home décor might seem tricky, but Pantone’s Magentaverse palette presents us with an incredible array of ways to pair this color.

Pantone's Magentaverse palette

There are more options than you’d think for using the Pantone 2023 Color of the Year in your home, here are some ways we suggest.

Throw rug with bright magenta colors, red throw pillow, red vase, red light

Adopt An Accent

We are big fans of accent rugs, throw pillows, lamps and small décor items to inject or experiment with new colors in any space.

Red washer and dryer unit, gas range, red round tile, kitchen faucets

Make a Statement

Statement appliances in shades of red in the kitchen have gone past the point of “trend” to become a fabulous luxury look at this point.

Accent Magenta appliances with plumbing fixtures in warm golds or cool silvers tones.


A tile backsplash is an easy update with large visual impact, whether it’s a small hexagonal pattern or subway tile.

Red vessel sink, modern vessle faucet in brushed nickel, bath bar light

Clean Up in Color

Using red color tile in the bathroom can be incredibly eye-catching, as can a standalone red vessel sink. Try pairing it with a chrome faucet and brushed-silver bath bar light.

Neutral tones, red flower pendant light, magenta chair, red

Mix It Up

We love the idea of using the neutral tones of the Magentaverse palette to set the tone for a space and then adding accents of Viva Magenta.

A Fearless Color for A Positive 2023

Viva Magenta feels joyful and positive as well as brave, which is a fabulous feeling to have going into a new year. Embrace your inner boldness and live out loud with Viva Magenta!

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